  |  By CJ, on August 6th, 2010 If you have decided that you want to advertise online, congratulations on choosing one of the best ways to get your message out to the right people so that you can grow your business. Television, radio, and newspaper ads still work, but if you ignore what is going on through the Internet, you are ignoring a huge opportunity to reach more of your target audience. One great way to get your company name out there is to place an ad on Google. Google has an extensive advertising program that can put your name out there right in front of those most likely to buy your product or service. The key to advertising with Google is to understand how their program works. This service revolves around what people are searching for. This means a much-targeted audience for your ads, and you don’t have to pay when the ads hit the wrong people. [...] By Mincom, on June 16th, 2010 Google Translations – Closer than ever to Real Intelligence Google’s problems with Buzz haven’t really gone down well. Lots of people, who have been resentful of the way Google has gone from strength to strength, threw themselves like a sumo wrestler on this slip Google made. But surely, that kind of haste in trashing Google is not called for. Google is still a company that is tremendously innovative as seen even recently in its approach to one of the most confounding problems people have ever faced – getting machines to understand human language well enough to translate from one to another. Enter Google Translations. The translation challenge is something tailor-made for Google’s particular strengths. Enormous computing power and enormous insights into specific ways in which language is used to mean one thing or another in its searches. If you haven’t tried translating anything expressive from one language to another and wrestled with [...] By Mincom, on June 1st, 2010 I am not a very wake-up guy and sometimes it takes me a while to catch up with something – but just you dare calling me stupid! I any case, what I discovered a few days ago after being browsing the Internet for years, is fascinating. It came to mind and will be interesting to know how many other surfers never noticed it? The normal Google text ads have a navigation bar! Little arrows! Did you ever notice it? Aah, come on! You mean to tell me I am the only one amongst you millions of surfers that never did, up to now? Oh well – for me it was amazing to never have noticed it. One should have thought Google has to make it more obvious – at least for me to notice it. OK – OK! Let’s do a survey for interest sake. Comment if you wish to tell me I am [...] By Mincom, on May 18th, 2010 Chrome: The Google Browser that Outdid Firefox Even for a fiercely competitive market in computer applications, it is a little over the top, the number of major name browsers slugging it out there for the top spot. There are Microsoft Internet Explorer and Apple Safari of course; but there is a bitterly fought outside competition as well. If you count them all, there are about 300 browsers struggling to alter the power equation in the browser wars. Among the outsiders, there are three major contenders: Firefox, Opera and a Google browser called Chrome. They’re trying every way they can to make your Internet experience as stable, fast and power-light as possible. This certainly works out well for the average Internet user at home. If they will allow themselves to be helped. The thing is, your normal, average lay person on the street doesn’t really know much about different browsers – nor even [...] By Mincom, on April 18th, 2010 Google Research is Tapping Outside Talent with a $6 Million Grant There are certainly hundreds of talented engineers working at Google research, on the company’s own campus; but Google also funds certain research initiatives at colleges around the country – tremendously interesting ones that are of use to it for its plans for the future. Usually, those Google research project grants are no higher than $50,000. But Google is beginning to lose its patience with such modest efforts. They certainly have a lot of money to press into service, and they certainly have done so. Google is picking up the tab for university research projects on privacy, machine learning, and the use of cell phones as widespread data collection machines, and so on. The grants are worth nearly $6 million – and this works out to anything between $100,000 and $1.5 million apiece. The Google research program certainly seems to have found a [...] By Mincom, on April 3rd, 2010 If You Operate in an Industry That Affects Google, Prepare to be Made Obsolete Google’s entire business model is headed in the direction of Cloud computing. Google doesn’t plan to have any software rolled out for its new Chromium operating system – for netbooks, tablets and such. It will just have Google’s own Chrome browser. Anything you wish to have done on your new Chromium-operated netbook, you can do over the Internet, over the Cloud, with nothing else onboard your computer. Did you want to watch movies and videos? You can download them from YouTube and other services. Doing a bit of word processing or spreadsheet analysis? There’s Google Docs. Need to store a few gigabytes of data? There is cheap storage at Google too. They actually call this the Google-ization of small business (did you know that Twitter’s records run completely off Google Docs?). For all this to happen with the feeling [...] By Mincom, on April 1st, 2010 Microsoft announces Windows Phone 7 Series, Son of Windows Mobile The speed with which consumer technology progresses can sometimes leave even some of its most conspicuous innovators feeling ambushed and taken by surprise. Nokia, Intel and Microsoft, the biggest names in industries they belong to, have fallen behind in the sudden ascendancy of the iPhone-like Smartphone that is able to run hundreds of applications. Even Google, with its Android mobile OS, the free competitor to Windows Mobile, is doing better in the Smartphone business than Microsoft. In sunny Barcelona, Spain, at the global mobile technology conference, the three major players made their separate announcements that they really wanted to be in the running in mobile phones. Even if it meant erasing their tracks and starting all over again in a way that would be better suited to the world of the new Smartphone – a place dominated by the unlikeliest of [...] By Mincom, on February 25th, 2010 3 Ways To Safeguard Your Business From Google Slaps and Triple Your Traffic At The Same Time By Paul McCarthy (c) 2010 Time and time again, I hear webmasters complaining about their sites getting slapped. In fact, if you take a look at Google’s official webmaster forum, you’ll be shocked at the number of new threads where business owners are pleading with the moderators for a reason why their site has dropped 10 pages down the rankings. It’s soon brought to their attention that the moderators have no control over the listings and 9 times out of 10, there’s nothing they can do to resurrect their sites’ rankings other than playing the waiting game. How would you feel if you relied on Google for 80% of your traffic and it suddenly dropped in the rankings overnight? And, if you’re sitting there shaking your head thinking that it won’t happen to you because you’re a [...]  | |
