6 Things to post on your blog when you're running out of ideas

By : Dulce Azogue

There is no doubt that blogs are the “it” thing today in the online world. Wherever you surf blogs are sprouting like mushrooms, whether they’re used for personal or business purposes.

For starters, what is a blog anyway? It is a diary where you can post your thoughts, feelings, or whatnots - except that it is online and the public can read it. Enough of that. Gone were the days when they were used solely for personal reasons. On the business side, they can be a very useful tool to boost your business and to keep your customers updated on the products and info you have. However, if you’re struggling to catch up on the latest thing these days and you think you’re not much of a great writer either, let me give you some useful subjects to write about - giving your customers reason to keep coming back to your site.

1. News.

Okay, so maybe that’s basic. After all, your company or business is the reason you put up a blog, right? Write about the products you sell. Give your potential customers a bit of the benefits they will get from buying the products - with a link back to your main site to read the entire sales letter. You can also write about updates to your product. Post news about the industry you’re in. If you’re selling products that help people get better search engine rankings, write about search engine news. Or, if you or your service has been featured on TV, papers, or notable websites, write about it. Don’t forget to post about seminars or gatherings you have attended.

2. History of your business.

Maybe this one has already been in your main website, but who cares? People forget it. They come and go and chances are, when they visit your site, they don’t read it. Write about how you began, the reputation and achievements you’ve earned, accolades or awards you received - with a link back your site. That way you’ll let them know why they should buy from you, and that you’re a real person who’s building a reputable business. Add some employee’s profile if you have someone working for you. If you have nice traffic or site stats, that’s also worth mentioning.

3. Customer’s feedback.

When a raving customer emails you about how your product has helped him, share it in your blog. You’re giving your visitors a compelling reason to buy from you.

4. Site of the week / month.

Mention a site that doesn’t compete with you but complements your own. Explain to them why you like it and why it deserves your accolade.

5. Contests, surveys, trivia, questionnaires.

If you’re running a contest, post it in your blog to encourage visitors to join. Get their attention by including the prizes, a bit of the rules, with a link back to your site for more information regarding it. Or put up a survey. That could give you information regarding the product you’re selling, as to how you could develop it further.

6. Tip of the day.

Write about a new tactic you developed or something you learned and perfected.

Whatever your business is, no doubt there’s always something you’ll definitely want to write about. Give it a try. And it will reward you soon.