If You Operate in an Industry That Affects Google, Prepare to be Made Obsolete
Google's entire business model is headed in the direction of Cloud computing. Google doesn't plan to have any software rolled out for its new Chromium operating system - for netbooks, tablets and such. It will just have Google's own Chrome browser.
Anything you wish to have done on your new Chromium-operated netbook, you can do over the Internet, over the Cloud, with nothing else onboard your computer.
Did you want to watch movies and videos? You can download them from YouTube and other services. Doing a bit of word processing or spreadsheet analysis? There’s Google Docs. Need to store a few gigabytes of data?
There is cheap storage at Google too. They actually call this the Google-ization of small business (did you know that Twitter's records run completely off Google Docs?).
For all this to happen with the feeling of immediacy and responsiveness you get on a desktop computer with its own local software installation though, you’d need a path to the Internet that was lightning fast.
With the broadband high-speed internet networks in America taking their place among the slowest in the developed world, Google sees a big obstacle in its path to Cloud computing superstardom.
So, enter the scene, the biggest headache to vested interests, the existing broadband establishment; the Google ultra-high-speed Internet network.
Google will be demonstrating what is possible with this kind of Internet speed, putting down fibre optic lines in a few select communities in America, to set the ball rolling.
Google will be showing people how small communities can have their town hospital stay in touch with the experts in the top medical centres in the region, sending and receiving high-resolution medical images in seconds, how people can watch high-definition movies with no waiting, and so on.
Google has the design in place though, and doesn’t really want to monopolize the Internet service provider industry on its own. This comes at exactly the right time, as the FCC presents to Congress, its vision for broadband high-speed internet nationwide.
But fearful competitors say that Google isn’t just trying to speed up the Internet to help its search and Cloud computing business run smoothly.
They believe that Google just wants to threaten the established players with being crowded out of their business, so that they will go along with Google’s demands whatever they might be.
Remember how two years ago, Google bid billions of dollars on a patch of the wireless spectrum just to have something to bargain with, when dealing with the other operators?
All Google has to do is to threaten to do to the broadband high speed Internet industry what it did to the search business, the advertising business, the newspaper business, and Microsoft’s Windows mobile business.
Google just have to throw some fear their way and they will fall all over each other to put down top class broadband high-speed internet lines all over the country, spending billions of dollars of their own, and Google can sit back and make use of it.
The broadband high-speed internet lines in question are going to be one-gigabit lines going into homes. That’s 100 times as fast as what anyone has now.
There are going to be half a million homes that Google will be wiring up to strike fear into its competitors’ hearts. And the FCC loves the plan. I can’t imagine that any consumer would resent that Google would try to strike fear into the hearts of Warner and Comcast. If that were not what Google would do, people would pay for that service.
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