How to Magnetize Your Web Site
What will make your home page interesting? Good design plays an important part in your site's overall effectiveness. But it's not the flash that will interest your audience. It's not the jingles that will connect with your visitor.
It's the benefits - the "what's in it for me" that create interest and even desire. Create a home page filled with benefits and it will pull your visitors in. What you say your product/service can do is much more attractive than a beautiful web page.
Would you like to create a magnetic home page, one that magnetizes your visitors? Webster's Dictionary defines magnetic as "powerfully attractive".
Bestselling author and owner of the largest advertising agency in the 20s, Bruce Barton said, "The theme (any advertisement) ought to be based on two principles - first that a man is interested in himself, second that he is interested in other people".
Promote with benefits instead of your bio, your credentials and even the features of your product/service. Put them in their proper place on your site. Your audience will most want to know the value of your product to them.
You must answer questions like, "Will it solve my particular problem?", "What will I gain?", "What will I lose if I don't use your service?".
Some universal benefits answer the how to's: getting more passion, more energy, less fatigue, more money, good relationships, more time, less trouble, less stress, less drama and trauma. Here are a few quick tips on magnetizing your home page:
1. Develop a list of 10-20 benefits of each product and service.
For example, an internet marketer realized her audience didn't just want to know how to get articles written, they wanted to know why should they write them?
So, on the home page selling her article writing eBook, she started with a list of good reasons to write short articles to promote.
For the serious marketer this eBook explains step by step how to promote your business, build a gigantic Opt-In List, increase your traffic, get qualified links, increase your page rank, grow your affiliate base, become a recognized expert and collar more sales.
2. Be specific. List specific benefits.
Describe how your customer will feel after buying your product. For example, after you buy my service of teeth whitening, you'll look and feel 10 years younger without plastic surgery.
Then post a picture of what your client looks like before and after the teeth whitening service. Let them see how happier and more confident they look with whiter teeth. Make your page magnetic with specific benefits.
3. Let the passion for your topic show in your marketing copy.
Which arouses your interest more? "A 9-Step Power Plan to decimate and dominate the Consultant's Marketplace" or "The 9-Step Plan to Become a Better Consultant."
"How to Convert More Buyers Into Customers" or "How to use the 'FTP' factor to pull amazing clickthrough rates that most marketers will only dream about!" Magnetize your web page with passion that creates desire and sales with your audience.
4. Develop the skill of writing headlines.
Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time.
The shocking statement "Wives Who Don't Want Sex" even if they don't have this problem will get the attention of the curious.
Use the Command statement for an immediate effect, "Become an Internet Millionaire!" Even if it's a well worn claim, it still captures a large share of attention.
Don't forget the power of the simple "How To" information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your audience with a home page filled with magnetic headlines.
5. Give your links the power of benefits.
We have added magnetic pulling power to our bulleted list, headlines and titles. It's all good. But there's one more area that will give your home page even more pulling power.
What about "The War Report"? Many unseasoned site owners create links that say things like, "Get your FREE eBook here!" or "Sign-up for our FREE ezine!"
Perhaps we thought the magic word is FREE and people would automatically click on it and download. The truth is "Free ezine" tells our audiences nothing. Impart life to all your links with benefits. Review each link and pretend you have to get every visitor to click on it.
Don't wait. If you wait you could be starting the next year without the explosive sales and traffic your site deserves. You have invested time and perhaps money into making your site the best it can be.
Now, create a magnetic home page by giving your bulleted lists, headlines and links the power of benefits. Magnetize your home page and prosper!